April 2016

Direct Mail v Email = DM wins (again!)

by Rich B

How direct mail outperforms email for cold and warm acquisition campaigns When you’re trying to work out where to spend your marketing budget, it’s tempting to put a decent wodge into digital. After all, when everyone spends their time with their noses in their phones, then it’s gotta make sense to put your budget where [...]

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Webmart’s tip sheet – useful info when ordering brochures, magazines or catalogues

by Rich B

If you buy a brochure, magazine or catalogue for your business, then you might find our handy cheat sheet comes in useful. We’re always being asked some of the basics – so we decided to make this quick guide that’ll answer all the most common questions – such as: Which are the most common papers [...]

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