Monday, April 25, 2016

Direct Mail v Email = DM wins (again!)

by Rich B

How direct mail outperforms email for cold and warm acquisition campaigns When you’re trying to work out where to spend your marketing budget, it’s tempting to put a decent wodge into digital. After all, when everyone spends their time with their noses in their phones, then it’s gotta make sense to put your budget where [...]

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