Market Data

Measuring ROI from your Print Marketing Materials

by Rich B

Print is used for such a wide variety of sales, marketing and promotional purposes it can be tricky to measure your return on investment. However, in these days where we’re all tasked to get the most bang for our marketing buck, there’s plenty of reasons to try and track every response to calculate what we’re [...]

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Four Days to the Finnish line… Printing Paper Update

by Rich B

As much of the printing paper for UK printers comes in from Finland, we can be affected by their weather (almost) as much as they can. A few days ago, they had particularly severe icy weather which closed the ports of Oulu and Veitsiluoto, high up in the Gulf of Bothnia. That meant the cargo [...]

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Is Printed Direct Mail as cost-effective as other Direct Marketing?

by Rich B

Some interesting information from the Direct Marketing Association’s 2010 report. The report tries to provide key performance benchmark figures for marketers to assess their own performance. But it also gives a valuable insight into the effectiveness of printed direct mailing, particularly in comparison to some of the other non-print forms of direct marketing. The report [...]

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Paper Prices – will they stop rising?

by Rich B

Over the past months paper cost has gone in one direction – upward.  It has seemed that as the first day of January, April, July and September approached, so too did a letter from the paper merchants informing us that another rise of 5% to 8% would be required. Just have a look at Foex [...]

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