Print for Designers

Webmart’s tip sheet – useful info when ordering brochures, magazines or catalogues

by Rich B

If you buy a brochure, magazine or catalogue for your business, then you might find our handy cheat sheet comes in useful. We’re always being asked some of the basics – so we decided to make this quick guide that’ll answer all the most common questions – such as: Which are the most common papers [...]

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Get tactile and high impact – using brand new digital Scodix technology

by Rich B

If you want to add foiling, embossing or varnishing to a print project, you’d normally find it only cost-effective for long print runs, and you’d need to allow time for a lengthy set-up process. A new print process called Scodix is changing all that. In its simplest form, Scodix is a new digital finishing technique [...]

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Print’s Killer App? Introducing Pocket Cards.

by Rich B

There are a few features of print which can make it really difficult for other types of communication to compete. Things like cost, durability, portability, convenience, ease of use can all mean that e-equivalents aren’t as attractive to the average marketing budget as print. So imagine when all these elements combine into a single product. [...]

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Glow in the Dark Inks

by Rich B

We’re always looking for ideas that might give our customers’ campaigns that extra bit of impact, and glow in the dark inks can really add to the appeal of your print. They’re fun and vibrant and have a real retro-appeal, and now they’re on the 4th generation, they’re brighter and longer lasting than ever. The [...]

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Royal Mail Changes 2nd Jan 2013

by Rich B

Royal Mail have announced that from 2nd January 2013, all PPI (that’s Printed Postage Impressions) will need to use their modified Indicia artwork or risk postage not making it through the system. If you’re unsure what this means, then a rough translation is that if you’re producing a bulk mailing, you need to use the [...]

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It’s Waterproof. It’s Greaseproof. It’s Stone Paper!

by Rich B

It’s a rare day that you discover something entirely new in the paper market, but the other day we came across something new and exciting that’s a complete revolution in paper construction. Its name? Stone Paper! You may know that many papers we use in print are ‘coated’, meaning the surface of the paper has [...]

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Innovation in Print: Scented Varnishes

by Rich B

What are they? Scented varnishes are thin, transparent coatings that are laid over a piece of print. The varnish contains tiny micro-capsules of scent which are broken when rubbed, allowing the scent to be released into the air. Uses for the Marketer The great thing about scented print is that it can really evoke an [...]

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Best Practise in Catalogue Printing 2: Post-Production & Innovation

by Rich B

In Part 1 we had a quick look at how pre-production can be an incredibly useful phase of any catalogue printing project as it clarifies precisely what’s going to happen and by whom when the job goes to press. Now, we skip on to the post-production phase of the project and see how to best follow [...]

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POS and Poster Printing Innovation. Clean up your act with Static Cling.

by Rich B

If you buy point of sale items such as printed posters or window/product stickers, you may well be interested in this great product innovation. Traditional paper-printed posters have been around since the ark (if not, before) and are a totally effective communications materials and a really cost-effective method of getting your message across. But there [...]

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Catalogue Printing Masterclass. Getting the Colour you Need (Part 2 of our look at Colour Management)

by Rich B

In colour management part 1, we looked at how it’s tricky to accurately view printed colours and how, if faithful colour reproduction is important to your catalogue, you need to view colours in a controlled environment. We now look at the first stages of getting colour towards your catalogue and how colour has to be [...]

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