Print for Designers

Magazine Printing Guide: A Great Way to Stand-out on the Shelf. Use Thermochromic Inks & Varnishes

by Rich B

Publishers and marketers* are always looking for great ways to make their products stand out on the shelf, desk or coffee table (or wherever else they’re put). Well, the creative use of thermochromic inks and varnishes is an interesting technology which can really help you attract attention. And if used cleverly, can also increase your [...]

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A Quick Printing Guide: Folding

by Rich B

If you use print for marketing purposes, then a decent understanding of your folding options is key for all kinds of reasons. Firstly, it gives you more options to design and lay out your print in the most user-friendly way possible for your customers – increasing response rates into the bargain. It’s also important as [...]

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Press Pass Top Tips: Print Buying Help and Advice

by Rich B

If you’re printing a project with a new, untried, printer or printing an item for the first time, it’s likely that you’ll want to be there when it’s being printed, to make sure everything’s going to plan. It gives you piece of mind, tighter control of what’s going on and you’ll be on hand to [...]

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Direct Mail Printers’ Guide to QR Codes, Data Matrix Codes and Microsoft Tags

by Rich B

What are they? Small printed codes added to print which customers with smartphones can scan and which redirects them, through their phone, to further content/information. This can be a website page, stocking information, pricing information, product videos or any other digital data.  QR codes are open source and most popular. Matrix codes can be smaller [...]

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A Look at Print Management Companies UK

by Rich B

Print Management Companies UK – what do they do? There are a number of different types of businesses who call themselves Print Managers. But from many customer’s perspectives (i.e. anyone print buying on a project by project basis) a print management company will seem pretty much like talking to a printer. You talk to them [...]

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Print Finishing: Embossed Business Cards

by Rich B

Embossing is a process where a metal stamp is pressed against a piece of paper to create a raised impression on it. It’s traditionally seen on business stationery,  especially as embossed business cards where it’s used as a way to add impact to the print and give it a high class look and feel. However, [...]

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A Beginners Guide to Web Offset Printers

by Rich B

We’ve produced a 2 minute guide to web offset printing before, explaining how the process works. Here, we take a look at web offset from a product perspective. What sort of products can be produced at a web offset printers? It’s a key question because, as you may (or may not!) know, placing your job [...]

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Thermographic or Thermography Printing

by Rich B

The term thermographic or thermography printing is a bit of a misnomer to the non-printer as it’s actually a way of producing raised printing. Rather than describing the end result, it describes the method for getting the raised print onto the page which involves the application of heat, hence the name. The process hasn’t changed [...]

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3 Lessons from Direct Mail Printers

by Rich B

Direct Mail is a favourite of marketers because it’s relatively straight forward to calculate a direct ROI from it. Check out our other guides for more information. In a nutshell, if you include the right trackback mechanisms, you can calculate the effectiveness of each printed item. You can even segment data by geographic region, postcode, [...]

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4 Tips to Effective Print Advertising Design

by Rich B

Advertising in printed magazines can be very effective. But there’s a real art to creating the most effective print advertising design and to making an ad that stands out from the crowd. As you flick through any B2B trade publication, they’re packed with advertisements all competing for the reader’s eye – so understanding the fundamentals [...]

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