Print for Designers

The Price of Insert Printing: The Science of Print Procurement.

by Rich B

When we previously looked into the Price of Printed Brochures we found that by requesting prices for the same specification of brochure from a number of printers, we received a wide range of prices back. We now turn our attention to insert printing and have analysed 3 years of print procurement data to answer the […]

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5 Tips for Specifying Print for an Estimate: a Print Procurement Guide

by Rich B

Whether you’re new to buying print or a print procurement expert, there’s lots of things to think about when requesting an estimate. Not only is it very easy to forget that vital piece of information that can mean the difference between a high or a low price, but if you’re new to print, you can […]

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Colour Bars, Trim Marks and Registration Marks: More Information from inside Printing Companies.

by Rich B

At Printing Brain, we’re always looking to demystify print. So today, we look at 3 elements that are often confusing to anyone outside of printing companies but are essential to understand – the colour bar, trim marks and registration marks. Registration Marks The little circle with a cross through it is printed using every colour […]

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Papers for Printing: Most Popular Paper Weights for 6 Printed Products.

by Rich B

Here’s a quick guide to some of the most popular paper weights used for a range of different product types. The data is taken from products bought over the last 3 years so can be used as an up to date guide for designers and marketers to help them specify their project. Note that we’re displaying […]

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Print Buying/Selling and the Price of Print Part 2. Data Analysis.

by Rich B

We developed our in house print buying/sourcing platform throughout 2007 and by 2008 our testing procedures finally came to and end and we were ready to use it live. It was an exciting time – for many of us. It was so new, some on the team thought it wouldn’t work. No one had tried […]

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Lenticular Printing: and the Brave New World of 3D Printing

by Rich B

3D is very much in vogue at the moment and I have to admit I’m a sucker for it. The Nintendo 3DS is an amazing piece of kit, 3D augmented reality is a real technology to watch for the future; and 3D films and TV, I lap it all up. Well, print is no different […]

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Augmented Reality. The Next Big Thing in Print and Print Marketing?

by Rich B

What is Augmented Reality? Augmented Reality (or AR) is a technology that allows a camera on a webcam or mobile phone to overlay a picture or piece of other digital content (twitter feed, video etc.) onto the camera display. So, for example, it’s possible with Augmented Reality to point your mobile phone camera (or a […]

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8 Steps to Brochure Design and Brochure Printing Effectiveness

by Rich B

Brochures can be a great sales tool for businesses of all shapes and sizes. Whether they’re a point-of-sale giveaway, for mail order or for sales support, they’re very much your flexible friend. Many smaller businesses have particular challenges when creating brochures – limited budgets and a lack of specialist writing and design skills can all […]

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Security Printing – Printing your own Cheques

by Rich B

There can be plenty of reasons why you might want to create your own branded cheques for your business. Especially on a day like today when lots of people are supporting red nose day and you see so many customised giant cheques floating about! But whatever your reason or occasion, it needs doing carefully and […]

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Artwork for Print: When PDFs go Bad

by Rich B

In a previous look at providing PDFs to your printer, we deduced that if you don’t provide artwork to your printer as a PDF file, they’ll put a hex on your friends and family (at the very least) and your cozy working life will turn into a maelstrom of anguish and gnashing of teeth. So […]

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