≡ Menu

Print for Marketers

How direct mail outperforms email for cold and warm acquisition campaigns When you’re trying to work out where to spend your marketing budget, it’s tempting to focus on digital. After all, when everyone’s spending their time with their noses in their phones, it’s common sense to put your budget where your customers are – right Read more

May 2014. Munich, Germany. Webmarteers Lee Smith (Category Management Director) and Simon Biltcliffe (Webmart CEO) visited FESPA Digital 2014 – the world’s leading exhibition for wide format (i.e. large graphics!) and textile print – to check out the latest innovations we could bring back to the UK. Here’s their report on some of the highlights. The Read more

Many of our customers use Royal Mail’s Advertising Mail for a discount on their postage. In a nutshell, Advertising Mail is Royal Mail’s way of encouraging companies to use the post as a way of promoting their services. For lots more information, see the Advertising Mail pages on the Royal Mail website. However, things have Read more

Our customers are always looking for interesting and eye-catching new print formats to drive their next campaign. But it sometimes takes a bit of lateral thinking to get the best out of them. Here’s Chief Webmarteer Simon with a great offer – best idea on how to use this new format creatively or effectively wins Read more

We’re always looking to help our customers improve their ROI – it’s what we do!  So we recently popped over to the CatEx shindig at Lords to present a case study on how some recent developments in personalised digital print are dramatically pushing up response rates (i.e. direct, attributable sales). We’re not going to give Read more

Our print consultants always have their collective ears to the ground to find new ways to drive up response rates from print marketing campaigns. Here’s a great – and mega cost-effective – way to get a 40% email sign up rate. And as you’ll know, if you’re segmenting customers and offering real, meaningful and worthwhile Read more

If you use consumer data in your business and you’ve not heard of the European General Data Protection Regulation, then it’s probably worth casting your eye over the page below. We’ve brought together a high-level view of what it is, how it could affect you and when it’s due to be introduced – all you Read more

As you would expect, here at Webmart we keep our ears to the ground for news and gossip within the industry. At present the industry grapevine is alive with talk of postage increases. We are picking up on rumours that the wholesale costs of postage, as well as the retail costs, are set for a Read more

There are a few features of print which can make it really difficult for other types of communication to compete. Things like cost, durability, portability, convenience, ease of use can all mean that e-equivalents aren’t as attractive to the average marketing budget as print. So imagine when all these elements combine into a single product Read more