Print for Marketers

Direct Mail v Email = DM wins (again!)

by Rich B

How direct mail outperforms email for cold and warm acquisition campaigns When you’re trying to work out where to spend your marketing budget, it’s tempting to put a decent wodge into digital. After all, when everyone spends their time with their noses in their phones, then it’s gotta make sense to put your budget where [...]

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Webmart’s tip sheet – useful info when ordering brochures, magazines or catalogues

by Rich B

If you buy a brochure, magazine or catalogue for your business, then you might find our handy cheat sheet comes in useful. We’re always being asked some of the basics – so we decided to make this quick guide that’ll answer all the most common questions – such as: Which are the most common papers [...]

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FESPA 2014. Keeping you on top of Trends and Innovations in Print.

by Rich B

May 2014. Munich, Germany. Webmarteers Lee Smith (Category Management Director) and Simon Biltcliffe (Webmart CEO) visited FESPA Digital 2014 - the world’s leading exhibition for wide format (i.e. large graphics!) and textile print – to check out the latest innovations we could bring back to the UK. Here’s their report on some of the highlights. The [...]

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Royal Mail Advertising Mail (Admail) – Important Update

by Rich B

Many of our customers use Royal Mail’s Advertising Mail for a discount on their postage. In a nutshell, Advertising Mail is Royal Mail’s way of encouraging companies to use the post as a way of promoting their services. For lots more information, see the Advertising Mail pages on the Royal Mail website. However, things have [...]

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Free Beer! Best application for this new print format…

by Rich B

Our customers are always looking for interesting and eye-catching new print formats to drive their next campaign. But it sometimes takes a bit of lateral thinking to get the best out of them. Here’s Chief Webmarteer Simon with a great offer – best idea on how to use this new format creatively or effectively wins [...]

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7 Ways to Improve Catalogue Return on Investment (ROI) – at CatEx

by Rich B

We’re always looking to help our customers improve their ROI – it’s what we do!  So we recently popped over to the CatEx shindig at Lords to present a case study on how some recent developments in personalised digital print are dramatically pushing up response rates (i.e. direct, attributable sales). We’re not going to give [...]

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Webmart top tip – a quick way to increase email sign up rates

by Rich B

Our print consultants always have their collective ears to the ground to find new ways to drive up response rates from print marketing campaigns. Here’s a great – and mega cost-effective – way to get a 40% email sign up rate. And as you’ll know, if you’re segmenting customers and offering real, meaningful and worthwhile [...]

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The European Data Protection Regulation – and how it could affect you

by Rich B

If you use consumer data in your business and you’ve not heard of the European General Data Protection Regulation, then it’s probably worth casting your eye over the page below. We’ve brought together a high-level view of what it is, how it could affect you and when it’s due to be introduced – all you [...]

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Postage Increases on the way?

by Rich B

As you would expect, here at Webmart we keep our ears to the ground for news and gossip within the industry. At present the industry grapevine is alive with talk of postage increases. We are picking up on rumours that the wholesale costs of postage, as well as the retail costs, are set for a [...]

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Print’s Killer App? Introducing Pocket Cards.

by Rich B

There are a few features of print which can make it really difficult for other types of communication to compete. Things like cost, durability, portability, convenience, ease of use can all mean that e-equivalents aren’t as attractive to the average marketing budget as print. So imagine when all these elements combine into a single product. [...]

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