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Print for Marketers

We’re always looking for ideas that might give our customers’ campaigns that extra bit of impact, and glow in the dark inks can really add to the appeal of your print. They’re fun and vibrant and have a real retro-appeal, and now they’re on the 4th generation, they’re brighter and longer lasting than ever. The Read more

Royal Mail have announced that from 2nd January 2013, all PPI (that’s Printed Postage Impressions) will need to use their modified Indicia artwork or risk postage not making it through the system. If you’re unsure what this means, then a rough translation is that if you’re producing a bulk mailing, you need to use the Read more

Print and Direct Mail’s role in Online Search and Conversion We were invited along to speak at the latest ECMOD Conference in the Business Design Centre in Islington. The topic was one that’s dear to many of our client’s hearts – understanding how print interacts with the other communication channels to ultimately drive sales. Since Read more

It’s a rare day that you discover something entirely new in the paper market, but the other day we came across something new and exciting that’s a complete revolution in paper construction. Its name? Stone Paper! You may know that many papers we use in print are ‘coated’, meaning the surface of the paper has Read more

We manage the printing and mailing of such a lot of direct mail from the Webmart Yellow Sheds, it’s nice to share as much of our expertise and learning as we can through these web pages. The problem is, once you’re on the site, articles can be difficult to find. Of course, you can always Read more

High Impact Electronic Posters. Sound pretty impressive eh? Well, that’s because they are pretty impressive. They’re new, incredibly eye-catching and make products & messages really stand out from the background. If you’re searching for a new and innovative way to promote your business or your products, then these might well fit the bill. Tell me Read more

Here’s a New Service for Webmart customers. You may (or may not!) know that Webmart can produce your printed packaging materials as well as your print. Whether it’s a one-off needed for proofing before you go to manufacture or a run of millions needed by next week, we can help. If you’re working on new Read more

What is Personalised Print? Personalisation is a way to use your customer data (such as profiling or purchase history data) to customise the content of the print you produce. Personalised printing enables you to tailor each printed item to match the likes and tastes of each customer. For example, you might have information telling you Read more

Paper that Grows into Flowers!? Nope, we’ve not been taking psychedelic drugs – there is actually such a thing as paper that grows into flowers! We’ve been playing around with it in the Webmart Yellow Shed and it’s great. We think some of you (and your customers) will love it. So here’s some information on Read more

Print Consultant extraodinaire Greg Warner gives a 3 minute presentation on how print drives online engagement and conversion, with a close look at some interesting research relating particularly to brochures and catalogues. Call Webmart: 01869 366931 Link to Infographic or Contact a Webmart Print Consultant We’ve also compiled the infographic below from a variety of Read more