Print for Marketers

Innovation in Print: Scented Varnishes

by Rich B

What are they? Scented varnishes are thin, transparent coatings that are laid over a piece of print. The varnish contains tiny micro-capsules of scent which are broken when rubbed, allowing the scent to be released into the air. Uses for the Marketer The great thing about scented print is that it can really evoke an […]

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Chief Webmarteer’s Direct Mail Presentation from TFM&A Direct Marketing Seminar

by Rich B

We recently visited the Technology for Marketing and Advertising show at Earl’s Court. Chief Webmarteer and MD Simon took to the Direct Marketing stage and presented his ‘A Hairy Yorkshireman on the Direct Mail – 10 Tips to Reduce Costs and Increase ROI‘ presentation. If you missed it (or want to see it again) here’s […]

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Best Practise in Catalogue Printing 2: Post-Production & Innovation

by Rich B

In Part 1 we had a quick look at how pre-production can be an incredibly useful phase of any catalogue printing project as it clarifies precisely what’s going to happen and by whom when the job goes to press. Now, we skip on to the post-production phase of the project and see how to best follow […]

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Best Practise in Catalogue Printing 1: the Pre-Production meeting.

by Rich B

If your business depends on brochure or catalogue printing delivered to your customers by direct mail or mail order, then here’s a couple of process improvements that you might find useful to make your life easier and make  your print that bit more effective. Namely, the use of the pre and post-production meetings.     […]

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POS and Poster Printing Innovation. Clean up your act with Static Cling.

by Rich B

If you buy point of sale items such as printed posters or window/product stickers, you may well be interested in this great product innovation. Traditional paper-printed posters have been around since the ark (if not, before) and are a totally effective communications materials and a really cost-effective method of getting your message across. But there […]

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Catalogue Printing Masterclass. Getting the Colour you Need (Part 2 of our look at Colour Management)

by Rich B

In colour management part 1, we looked at how it’s tricky to accurately view printed colours and how, if faithful colour reproduction is important to your catalogue, you need to view colours in a controlled environment. We now look at the first stages of getting colour towards your catalogue and how colour has to be […]

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Magazine Printing Guide: A Great Way to Stand-out on the Shelf. Use Thermochromic Inks & Varnishes

by Rich B

Publishers and marketers* are always looking for great ways to make their products stand out on the shelf, desk or coffee table (or wherever else they’re put). Well, the creative use of thermochromic inks and varnishes is an interesting technology which can really help you attract attention. And if used cleverly, can also increase your […]

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Catalogue Printing Help. The Whys and Hows of Colour Management (Part 1)

by Rich B

Why do you Need True Colour? There are lots of reasons why you might need your print to show exactly the right colours. It could be because you have to ensure your brand colours are correct. Or it might be because the colours of the products in your catalogue really need to be as closely […]

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A Quick Printing Guide: Folding

by Rich B

If you use print for marketing purposes, then a decent understanding of your folding options is key for all kinds of reasons. Firstly, it gives you more options to design and lay out your print in the most user-friendly way possible for your customers – increasing response rates into the bargain. It’s also important as […]

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Press Pass Top Tips: Print Buying Help and Advice

by Rich B

If you’re printing a project with a new, untried, printer or printing an item for the first time, it’s likely that you’ll want to be there when it’s being printed, to make sure everything’s going to plan. It gives you piece of mind, tighter control of what’s going on and you’ll be on hand to […]

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