Print Formats

Print’s Killer App? Introducing Pocket Cards.

by Rich B

There are a few features of print which can make it really difficult for other types of communication to compete. Things like cost, durability, portability, convenience, ease of use can all mean that e-equivalents aren’t as attractive to the average marketing budget as print. So imagine when all these elements combine into a single product. [...]

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POS and Poster Printing Innovation. Clean up your act with Static Cling.

by Rich B

If you buy point of sale items such as printed posters or window/product stickers, you may well be interested in this great product innovation. Traditional paper-printed posters have been around since the ark (if not, before) and are a totally effective communications materials and a really cost-effective method of getting your message across. But there [...]

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Magazine Printing Guide: A Great Way to Stand-out on the Shelf. Use Thermochromic Inks & Varnishes

by Rich B

Publishers and marketers* are always looking for great ways to make their products stand out on the shelf, desk or coffee table (or wherever else they’re put). Well, the creative use of thermochromic inks and varnishes is an interesting technology which can really help you attract attention. And if used cleverly, can also increase your [...]

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Catalogue Printing Help. The Whys and Hows of Colour Management (Part 1)

by Rich B

Why do you Need True Colour? There are lots of reasons why you might need your print to show exactly the right colours. It could be because you have to ensure your brand colours are correct. Or it might be because the colours of the products in your catalogue really need to be as closely [...]

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A Quick Printing Guide: Folding

by Rich B

If you use print for marketing purposes, then a decent understanding of your folding options is key for all kinds of reasons. Firstly, it gives you more options to design and lay out your print in the most user-friendly way possible for your customers – increasing response rates into the bargain. It’s also important as [...]

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Web Offset Printers: 4 Steps to Finding a Good One

by Rich B

You want to buy print? You want to make sure you get great quality? You also want a good price? You’re scouring the web for Web Offset Printers? …but you’re not sure where to turn? It’s a problem lots of us print buyers have had. And it’s not just web offset printers who are tricky [...]

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Print Finishing: Embossed Business Cards

by Rich B

Embossing is a process where a metal stamp is pressed against a piece of paper to create a raised impression on it. It’s traditionally seen on business stationery,  especially as embossed business cards where it’s used as a way to add impact to the print and give it a high class look and feel. However, [...]

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A Marketers Look into Promotional Printing Companies

by Rich B

I have to confess I didn’t know much about promotional printing companies, but after a tour of one of the largest in the country, I found my eyes opening wide to the marketing possibilities, especially to the way promotional print might be going in the not too distant future. Marketing I guess one of the [...]

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The Price of Insert Printing: The Science of Print Procurement.

by Rich B

When we previously looked into the Price of Printed Brochures we found that by requesting prices for the same specification of brochure from a number of printers, we received a wide range of prices back. We now turn our attention to insert printing and have analysed 3 years of print procurement data to answer the [...]

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Print Marketing: 6 Cool Things about Door to Door (sometimes Door2Door)

by Rich B

Door to Door (sometimes seen as door2door or door drop) is the term marketers use when delivering unaddressed marketing communications (typically printed items such as flyers) straight to a customer’s door. Door to door is a particularly interesting part of the print marketing mix because it’s the only marketing medium that offers near 100% coverage of [...]

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