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Print Formats

We developed our in house print buying/sourcing platform throughout 2007 and by 2008 our testing procedures finally came to and end and we were ready to use it live. It was an exciting time – for many of us. It was so new, some on the team thought it wouldn’t work. No one had tried Read more

Following on from our article on security printing cheques so they display your own company brand, we now move onto taking a look at competitions and how sensitive competition data is handled within the printing process. Case Study Obviously, there are lots of different competition types, so we’re going to zoom in on one particular Read more

Some interesting information from the Direct Marketing Association’s 2010 report. The report tries to provide key performance benchmark figures for marketers to assess their own performance. But it also gives a valuable insight into the effectiveness of printed direct mailing, particularly in comparison to some of the other non-print forms of direct marketing. The report Read more

I’ve recently read a few articles on increasing direct mail response rates. There were some great tips and ideas so I thought I’d distil them into a useful list and share them here. A typical conversion rate for direct mail is between 1-3% (depending on how advanced your data segmentation and personalisation, as well as Read more

What is Direct Mail? For many marketers, Direct Mail is an indispensible and cost-effective tool to connect with customers. It is physical mail that is sent straight to the target customer. The mail can be in a wide range of printed formats – with postcards, leaflets, brochures and catalogues being the most common – and is Read more

Printing a leaflet and want to make sure you get the best results from it? Follow this checklist and you shouldn’t go far wrong. 1. Objective & Audience Clearly define what the leaflet’s for. Set out what your goals are so you can run through them throughout the design process to make sure you’re on Read more

Introduction: Folding is a method of reducing a sheet of paper down to a more usable size or shape. It’s important designers and marketers understand the issues surrounding folding and the printing process so they can design their way around potential problems. Design Issues: The more folds that are used, the greater the variation in Read more

When you have a particular print job in mind, it’s important to look at which printing process will give you the quality you need at the most cost effective price. Each Print project is different and has to be first assessed in terms of which printing process is best suited to your requirements. For example, something like the Read more