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Print Innovation

If you want to add foiling, embossing or varnishing to a print project, you’d normally find it only cost-effective for long print runs, and you’d need to allow time for a lengthy set-up process. A new print process called Scodix is changing all that. In its simplest form, Scodix is a new digital finishing technique Read more

May 2014. Munich, Germany. Webmarteers Lee Smith (Category Management Director) and Simon Biltcliffe (Webmart CEO) visited FESPA Digital 2014 – the world’s leading exhibition for wide format (i.e. large graphics!) and textile print – to check out the latest innovations we could bring back to the UK. Here’s their report on some of the highlights. The Read more

Our customers are always looking for interesting and eye-catching new print formats to drive their next campaign. But it sometimes takes a bit of lateral thinking to get the best out of them. Here’s Chief Webmarteer Simon with a great offer – best idea on how to use this new format creatively or effectively wins Read more

We’re always looking to help our customers improve their ROI – it’s what we do!  So we recently popped over to the CatEx shindig at Lords to present a case study on how some recent developments in personalised digital print are dramatically pushing up response rates (i.e. direct, attributable sales). We’re not going to give Read more

Our print consultants always have their collective ears to the ground to find new ways to drive up response rates from print marketing campaigns. Here’s a great – and mega cost-effective – way to get a 40% email sign up rate. And as you’ll know, if you’re segmenting customers and offering real, meaningful and worthwhile Read more

We’ll add pictures of print innovations to this image gallery as we discover them. If you’ve seen anything else you think we should add, we’d love you to get in touch using the contact us form Read more

There are a few features of print which can make it really difficult for other types of communication to compete. Things like cost, durability, portability, convenience, ease of use can all mean that e-equivalents aren’t as attractive to the average marketing budget as print. So imagine when all these elements combine into a single product Read more

We’re always looking for ideas that might give our customers’ campaigns that extra bit of impact, and glow in the dark inks can really add to the appeal of your print. They’re fun and vibrant and have a real retro-appeal, and now they’re on the 4th generation, they’re brighter and longer lasting than ever. The Read more

It’s a rare day that you discover something entirely new in the paper market, but the other day we came across something new and exciting that’s a complete revolution in paper construction. Its name? Stone Paper! You may know that many papers we use in print are ‘coated’, meaning the surface of the paper has Read more

High Impact Electronic Posters. Sound pretty impressive eh? Well, that’s because they are pretty impressive. They’re new, incredibly eye-catching and make products & messages really stand out from the background. If you’re searching for a new and innovative way to promote your business or your products, then these might well fit the bill. Tell me Read more