Print Innovation

What’s Eco Friendly & Drives up Response Rates? Introducing Seed Paper!

by Rich B

Paper that Grows into Flowers!? Nope, we’ve not been taking psychedelic drugs – there is actually such a thing as paper that grows into flowers! We’ve been playing around with it in the Webmart Yellow Shed and it’s great. We think some of you (and your customers) will love it. So here’s some information on [...]

Read the full article →

The Future of Printing? Landa Nanography launch at Drupa.

by Rich B

A few Webmarteers attended Drupa Print Expo this year in Dusseldorf. The standout event that everyone came back talking about was the launch by Benny Landa of his new Nanographic printing presses. Nanography is the term coined for a new process which aims to plug the gap between digital print and lithographic print, making medium [...]

Read the full article →

Innovation in Print: Scented Varnishes

by Rich B

What are they? Scented varnishes are thin, transparent coatings that are laid over a piece of print. The varnish contains tiny micro-capsules of scent which are broken when rubbed, allowing the scent to be released into the air. Uses for the Marketer The great thing about scented print is that it can really evoke an [...]

Read the full article →

Printed Face Paints – Print Innovation that’s Great for Direct Mail

by Rich B

If you’re reading this, you’ll probably know that Direct Mail is a great way to communicate straight to your customers (if you don’t understand the power of Direct Mail yet, why not dive into some of our Direct Mail Tag articles to find out more?). Creating ‘sticky’ content in your Direct Mailing is a great [...]

Read the full article →

Chief Webmarteer’s Direct Mail Presentation from TFM&A Direct Marketing Seminar

by Rich B

We recently visited the Technology for Marketing and Advertising show at Earl’s Court. Chief Webmarteer and MD Simon took to the Direct Marketing stage and presented his ‘A Hairy Yorkshireman on the Direct Mail – 10 Tips to Reduce Costs and Increase ROI‘ presentation. If you missed it (or want to see it again) here’s [...]

Read the full article →

Best Practise in Catalogue Printing 2: Post-Production & Innovation

by Rich B

In Part 1 we had a quick look at how pre-production can be an incredibly useful phase of any catalogue printing project as it clarifies precisely what’s going to happen and by whom when the job goes to press. Now, we skip on to the post-production phase of the project and see how to best follow [...]

Read the full article →

POS and Poster Printing Innovation. Clean up your act with Static Cling.

by Rich B

If you buy point of sale items such as printed posters or window/product stickers, you may well be interested in this great product innovation. Traditional paper-printed posters have been around since the ark (if not, before) and are a totally effective communications materials and a really cost-effective method of getting your message across. But there [...]

Read the full article →

Magazine Printing Guide: A Great Way to Stand-out on the Shelf. Use Thermochromic Inks & Varnishes

by Rich B

Publishers and marketers* are always looking for great ways to make their products stand out on the shelf, desk or coffee table (or wherever else they’re put). Well, the creative use of thermochromic inks and varnishes is an interesting technology which can really help you attract attention. And if used cleverly, can also increase your [...]

Read the full article →