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Print Innovation

Paper that Grows into Flowers!? Nope, we’ve not been taking psychedelic drugs – there is actually such a thing as paper that grows into flowers! We’ve been playing around with it in the Webmart Yellow Shed and it’s great. We think some of you (and your customers) will love it. So here’s some information on Read more

A few Webmarteers attended Drupa Print Expo this year in Dusseldorf. The standout event that everyone came back talking about was the launch by Benny Landa of his new Nanographic printing presses. Nanography is the term coined for a new process which aims to plug the gap between digital print and lithographic print, making medium Read more

What are they? Scented varnishes are thin, transparent coatings that are laid over a piece of print. The varnish contains tiny micro-capsules of scent which are broken when rubbed, allowing the scent to be released into the air. Uses for the Marketer The great thing about scented print is that it can really evoke an Read more

If you’re reading this, you’ll probably know that Direct Mail is a great way to communicate straight to your customers (if you don’t understand the power of Direct Mail yet, why not dive into some of our Direct Mail Tag articles to find out more?). Creating ‘sticky’ content in your Direct Mailing is a great Read more

In Part 1 we had a quick look at how pre-production can be an incredibly useful phase of any catalogue printing project as it clarifies precisely what’s going to happen and by whom when the job goes to press. Now, we skip on to the post-production phase of the project and see how to best follow Read more

If you buy point of sale items such as printed posters or window/product stickers, you may well be interested in this great product innovation. Traditional paper-printed posters have been around since the ark (if not, before) and are a totally effective communications materials and a really cost-effective method of getting your message across. But there Read more