Printers & Performance

An Analysis of the Price of Printed Brochures.

by Rich B

We published our first look at the price of printed brochures in our last article. It shows a huge pricing difference between printers in a non-contract buying marketplace. But what lessons can we take from this, to improve our buying (and supplying) of print? Key Lessons For each print project, there are savings to be [...]

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Printing Price Analysis 2008-2011. What’s the Price of Printing a Brochure?

by Rich B

Well, here it is. If you supply or buy print, this is our first look at the price of printing a brochure, as reported by Webmart’s online print buying/selling platform. Also, check out this post on how we analysed the data to produce the graph. In a nutshell, we took 175 projects where we bought brochures for [...]

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Print Buying/Selling and the Price of Print Part 2. Data Analysis.

by Rich B

We developed our in house print buying/sourcing platform throughout 2007 and by 2008 our testing procedures finally came to and end and we were ready to use it live. It was an exciting time – for many of us. It was so new, some on the team thought it wouldn’t work. No one had tried [...]

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Security Print: a Case Study of Printing for a Competition

by Rich B

Following on from our article on security printing cheques so they display your own company brand, we now move onto taking a look at competitions and how sensitive competition data is handled within the printing process. Case Study Obviously, there are lots of different competition types, so we’re going to zoom in on one particular [...]

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Security Printing – Printing your own Cheques

by Rich B

There can be plenty of reasons why you might want to create your own branded cheques for your business. Especially on a day like today when lots of people are supporting red nose day and you see so many customised giant cheques floating about! But whatever your reason or occasion, it needs doing carefully and [...]

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What is a Print Management Company?

by Rich B

In previous articles we’ve looked at your options when buying print or when you’re looking for a new print supplier – and tried to point out the benefits of each in a very independently-minded way – as we do with all our help and advice on Printing Brain. It’s worth pointing out again that Printing [...]

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Four Days to the Finnish line… Printing Paper Update

by Rich B

As much of the printing paper for UK printers comes in from Finland, we can be affected by their weather (almost) as much as they can. A few days ago, they had particularly severe icy weather which closed the ports of Oulu and Veitsiluoto, high up in the Gulf of Bothnia. That meant the cargo [...]

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The Best Place to Buy Print. Print Management, Commercial Printer, Online or High Street Printer?

by Rich B

Buying print can be fraught. There are several million variants on every print specification. There a number of different printing processes. There are also hundreds, if not thousands of commercial printers, printing services companies, high street printers and print management companies all ready to convince you that they are the right company for your job. [...]

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14 Tips to Increase Direct Mail Response Rates

by Rich B

I’ve recently read a few articles on increasing direct mail response rates. There were some great tips and ideas so I thought I’d distil them into a useful list and share them here. A typical conversion rate for direct mail is between 1-3% (depending on how advanced your data segmentation and personalisation, as well as [...]

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Specifying your Print and our Free Print Specification Form: a Guide to Commercial Printing

by Rich B

I recently quizzed our team of print project managers for the top 6 most common mistakes to avoid when managing a print project. It was pretty insightful stuff and I know of one or two people who have contacted me to say they keep a print out by their desks now to make sure they [...]

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