Technology in Print

Get tactile and high impact – using brand new digital Scodix technology

by Rich B

If you want to add foiling, embossing or varnishing to a print project, you’d normally find it only cost-effective for long print runs, and you’d need to allow time for a lengthy set-up process. A new print process called Scodix is changing all that. In its simplest form, Scodix is a new digital finishing technique [...]

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FESPA 2014. Keeping you on top of Trends and Innovations in Print.

by Rich B

May 2014. Munich, Germany. Webmarteers Lee Smith (Category Management Director) and Simon Biltcliffe (Webmart CEO) visited FESPA Digital 2014 - the world’s leading exhibition for wide format (i.e. large graphics!) and textile print – to check out the latest innovations we could bring back to the UK. Here’s their report on some of the highlights. The [...]

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7 Ways to Improve Catalogue Return on Investment (ROI) – at CatEx

by Rich B

We’re always looking to help our customers improve their ROI – it’s what we do!  So we recently popped over to the CatEx shindig at Lords to present a case study on how some recent developments in personalised digital print are dramatically pushing up response rates (i.e. direct, attributable sales). We’re not going to give [...]

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The European Data Protection Regulation – and how it could affect you

by Rich B

If you use consumer data in your business and you’ve not heard of the European General Data Protection Regulation, then it’s probably worth casting your eye over the page below. We’ve brought together a high-level view of what it is, how it could affect you and when it’s due to be introduced – all you [...]

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Your Two Minute Guide to High Impact Electronic Posters

by Rich B

High Impact Electronic Posters. Sound pretty impressive eh? Well, that’s because they are pretty impressive. They’re new, incredibly eye-catching and make products & messages really stand out from the background. If you’re searching for a new and innovative way to promote your business or your products, then these might well fit the bill. Tell me [...]

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What Personalised Printing can do for Your Customers!

by Rich B

What is Personalised Print? Personalisation is a way to use your customer data (such as profiling or purchase history data) to customise the content of the print you produce. Personalised printing enables you to tailor each printed item to match the likes and tastes of each customer. For example, you might have information telling you [...]

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The Future of Printing? Landa Nanography launch at Drupa.

by Rich B

A few Webmarteers attended Drupa Print Expo this year in Dusseldorf. The standout event that everyone came back talking about was the launch by Benny Landa of his new Nanographic printing presses. Nanography is the term coined for a new process which aims to plug the gap between digital print and lithographic print, making medium [...]

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Innovation in Print: Scented Varnishes

by Rich B

What are they? Scented varnishes are thin, transparent coatings that are laid over a piece of print. The varnish contains tiny micro-capsules of scent which are broken when rubbed, allowing the scent to be released into the air. Uses for the Marketer The great thing about scented print is that it can really evoke an [...]

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POS and Poster Printing Innovation. Clean up your act with Static Cling.

by Rich B

If you buy point of sale items such as printed posters or window/product stickers, you may well be interested in this great product innovation. Traditional paper-printed posters have been around since the ark (if not, before) and are a totally effective communications materials and a really cost-effective method of getting your message across. But there [...]

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Catalogue Printing Masterclass. Getting the Colour you Need (Part 2 of our look at Colour Management)

by Rich B

In colour management part 1, we looked at how it’s tricky to accurately view printed colours and how, if faithful colour reproduction is important to your catalogue, you need to view colours in a controlled environment. We now look at the first stages of getting colour towards your catalogue and how colour has to be [...]

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