What Personalised Printing can do for Your Customers!

by Rich B

What is Personalised Print? Personalisation is a way to use your customer data (such as profiling or purchase history data) to customise the content of the print you produce. Personalised printing enables you to tailor each printed item to match the likes and tastes of each customer. For example, you might have information telling you […]

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What’s Eco Friendly & Drives up Response Rates? Introducing Seed Paper!

by Rich B

Paper that Grows into Flowers!? Nope, we’ve not been taking psychedelic drugs – there is actually such a thing as paper that grows into flowers! We’ve been playing around with it in the Webmart Yellow Shed and it’s great. We think some of you (and your customers) will love it. So here’s some information on […]

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How Print Marketing Drives Online Search & Conversion

by Rich B

Print Consultant extraodinaire Greg Warner gives a 3 minute presentation on how print drives online engagement and conversion, with a close look at some interesting research relating particularly to brochures and catalogues. Call Webmart: 01869 366931 Link to Infographic or Contact a Webmart Print Consultant We’ve also compiled the infographic below from a variety of […]

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The Future of Printing? Landa Nanography launch at Drupa.

by Rich B

A few Webmarteers attended Drupa Print Expo this year in Dusseldorf. The standout event that everyone came back talking about was the launch by Benny Landa of his new Nanographic printing presses. Nanography is the term coined for a new process which aims to plug the gap between digital print and lithographic print, making medium […]

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Innovation in Print: Scented Varnishes

by Rich B

What are they? Scented varnishes are thin, transparent coatings that are laid over a piece of print. The varnish contains tiny micro-capsules of scent which are broken when rubbed, allowing the scent to be released into the air. Uses for the Marketer The great thing about scented print is that it can really evoke an […]

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Printed Face Paints – Print Innovation that’s Great for Direct Mail

by Rich B

If you’re reading this, you’ll probably know that Direct Mail is a great way to communicate straight to your customers (if you don’t understand the power of Direct Mail yet, why not dive into some of our Direct Mail Tag articles to find out more?). Creating ‘sticky’ content in your Direct Mailing is a great […]

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Chief Webmarteer’s Direct Mail Presentation from TFM&A Direct Marketing Seminar

by Rich B

We recently visited the Technology for Marketing and Advertising show at Earl’s Court. Chief Webmarteer and MD Simon took to the Direct Marketing stage and presented his ‘A Hairy Yorkshireman on the Direct Mail – 10 Tips to Reduce Costs and Increase ROI‘ presentation. If you missed it (or want to see it again) here’s […]

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Royal Mail Price Changes: from 2nd April 2012

by Rich B

Here are the main changes Royal Mail have announced which will affect the market from 2nd April 2012. If you use mailing as a significant part of your business, give your local Webmart Print Consultant a call to help you navigate your way through the changes or help with reengineering your print. VAT Changes As […]

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Best Practise in Catalogue Printing 2: Post-Production & Innovation

by Rich B

In Part 1 we had a quick look at how pre-production can be an incredibly useful phase of any catalogue printing project as it clarifies precisely what’s going to happen and by whom when the job goes to press. Now, we skip on to the post-production phase of the project and see how to best follow […]

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Best Practise in Catalogue Printing 1: the Pre-Production meeting.

by Rich B

If your business depends on brochure or catalogue printing delivered to your customers by direct mail or mail order, then here’s a couple of process improvements that you might find useful to make your life easier and make  your print that bit more effective. Namely, the use of the pre and post-production meetings.     […]

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