We manage the printing and mailing of such a lot of direct mail from the Webmart Yellow Sheds, it’s nice to share as much of our expertise and learning as we can through these web pages.
The problem is, once you’re on the site, articles can be difficult to find. Of course, you can always contact us to find the most cost effective way to handle your direct mail on your behalf, but if you want to learn for yourself, we’ve pulled the best and most shared articles on direct mail into one place. Here you’ll find articles and videos covering topics as varied as ‘what is direct mail?‘ all the way to increasing your Direct Mail return on investment (ROI) and cost avoidance/reduction for experienced Direct Mail marketers.
So get yourself a cuppa tea, take a break and check out the articles and videos below (all the while making a real difference to your communications and bottom line ROI!)
From our presentation at the TFM&A Expo at Olympia. We share some of the secrets of maximising the ROI from your direct marketing campaigns.
If you’re new to direct mail, here’s an article looking at the components to a successful campaign.
Our most popular article on Direct Mail. 14 things to consider when creating your printed DM campaign to improve response rates.
Royal Mail introduced a host of price changes in April 2012. Their pricing structure is still as clear as mud, but here’s our attempt to bring some clarity, highlighting the main changes you need to be aware of. Note there are new changes coming early in 2013 which we’ll be posting about once the detail has been released.
A look at the Direct Marketing Association’s performance benchmark figures. The place to look if you want to know how effective direct mail can be.
Looking at the issues surrounding making a highly targeted and environmentally responsible direct mail campaign.
To make sure you’re covering all the bases with your direct mail campaign, you can also use our contact form to get in touch with your friendly local Webmart Print Consultant who will be delighted to hold your hand through the whole process!