7 Ways to Improve Catalogue Return on Investment (ROI) – at CatEx

by Rich B

We’re always looking to help our customers improve their ROI – it’s what we do!  So we recently popped over to the CatEx shindig at Lords to present a case study on how some recent developments in personalised digital print are dramatically pushing up response rates (i.e. direct, attributable sales). We’re not going to give away the percentage increases before you watch the video – suffice to say it’s a relatively small initial outlay for a significant boost in ROI. Plus watching the vid will reacquaint you with some of the basic stuff you should be doing anyway to drive up ROI.

So check it out below. The video was filmed by our own intrepid maester of all things personalised, attributable and digital – print consultant Mark Robinson (thanks Mark!).

Sit back, grab a cuppa, and spend 30 mins realigning your print marketing strategy with the latest print innovations!

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