catalogue printing

7 Ways to Improve Catalogue Return on Investment (ROI) – at CatEx

by Rich B

We’re always looking to help our customers improve their ROI – it’s what we do!  So we recently popped over to the CatEx shindig at Lords to present a case study on how some recent developments in personalised digital print are dramatically pushing up response rates (i.e. direct, attributable sales). We’re not going to give [...]

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Best Practise in Catalogue Printing 2: Post-Production & Innovation

by Rich B

In Part 1 we had a quick look at how pre-production can be an incredibly useful phase of any catalogue printing project as it clarifies precisely what’s going to happen and by whom when the job goes to press. Now, we skip on to the post-production phase of the project and see how to best follow [...]

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Best Practise in Catalogue Printing 1: the Pre-Production meeting.

by Rich B

If your business depends on brochure or catalogue printing delivered to your customers by direct mail or mail order, then here’s a couple of process improvements that you might find useful to make your life easier and make  your print that bit more effective. Namely, the use of the pre and post-production meetings.     [...]

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Catalogue Printing Masterclass. Getting the Colour you Need (Part 2 of our look at Colour Management)

by Rich B

In colour management part 1, we looked at how it’s tricky to accurately view printed colours and how, if faithful colour reproduction is important to your catalogue, you need to view colours in a controlled environment. We now look at the first stages of getting colour towards your catalogue and how colour has to be [...]

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Catalogue Printing Help. The Whys and Hows of Colour Management (Part 1)

by Rich B

Why do you Need True Colour? There are lots of reasons why you might need your print to show exactly the right colours. It could be because you have to ensure your brand colours are correct. Or it might be because the colours of the products in your catalogue really need to be as closely [...]

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Catalogue Printing Guide: 7 Reasons to use a Printed Catalogue for your Business.

by Rich B

Catalogues are familiar. Catalogues are durable. They hang around the home or office to be used again and again. And while digital catalogues are popular for display on websites, catalogue printing is moving higher and higher up many marketing agendas. Here’s 7 reasons why. 1. Impressions Catalogues often get used by multiple readers. In a [...]

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