catalogue

7 Ways to Improve Catalogue Return on Investment (ROI) – at CatEx

by Rich B

We’re always looking to help our customers improve their ROI – it’s what we do!  So we recently popped over to the CatEx shindig at Lords to present a case study on how some recent developments in personalised digital print are dramatically pushing up response rates (i.e. direct, attributable sales). We’re not going to give [...]

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Webmart’s ECMOD Presentation with the Prince’s Trust

by Rich B

Print and Direct Mail’s role in Online Search and Conversion We were invited along to speak at the latest ECMOD Conference in the Business Design Centre in Islington. The topic was one that’s dear to many of our client’s hearts – understanding how print interacts with the other communication channels to ultimately drive sales. Since [...]

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Catalogue Printing Guide: 7 Reasons to use a Printed Catalogue for your Business.

by Rich B

Catalogues are familiar. Catalogues are durable. They hang around the home or office to be used again and again. And while digital catalogues are popular for display on websites, catalogue printing is moving higher and higher up many marketing agendas. Here’s 7 reasons why. 1. Impressions Catalogues often get used by multiple readers. In a [...]

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Papers for Printing: Most Popular Paper Weights for 6 Printed Products.

by Rich B

Here’s a quick guide to some of the most popular paper weights used for a range of different product types. The data is taken from products bought over the last 3 years so can be used as an up to date guide for designers and marketers to help them specify their project. Note that we’re displaying [...]

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Is Printed Direct Mail as cost-effective as other Direct Marketing?

by Rich B

Some interesting information from the Direct Marketing Association’s 2010 report. The report tries to provide key performance benchmark figures for marketers to assess their own performance. But it also gives a valuable insight into the effectiveness of printed direct mailing, particularly in comparison to some of the other non-print forms of direct marketing. The report [...]

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