direct mail

Direct Mail v Email = DM wins (again!)

by Rich B

How direct mail outperforms email for cold and warm acquisition campaigns When you’re trying to work out where to spend your marketing budget, it’s tempting to put a decent wodge into digital. After all, when everyone spends their time with their noses in their phones, then it’s gotta make sense to put your budget where [...]

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Royal Mail Advertising Mail (Admail) – Important Update

by Rich B

Many of our customers use Royal Mail’s Advertising Mail for a discount on their postage. In a nutshell, Advertising Mail is Royal Mail’s way of encouraging companies to use the post as a way of promoting their services. For lots more information, see the Advertising Mail pages on the Royal Mail website. However, things have [...]

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The European Data Protection Regulation – and how it could affect you

by Rich B

If you use consumer data in your business and you’ve not heard of the European General Data Protection Regulation, then it’s probably worth casting your eye over the page below. We’ve brought together a high-level view of what it is, how it could affect you and when it’s due to be introduced – all you [...]

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Postage Increases on the way?

by Rich B

As you would expect, here at Webmart we keep our ears to the ground for news and gossip within the industry. At present the industry grapevine is alive with talk of postage increases. We are picking up on rumours that the wholesale costs of postage, as well as the retail costs, are set for a [...]

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Royal Mail Changes 2nd Jan 2013

by Rich B

Royal Mail have announced that from 2nd January 2013, all PPI (that’s Printed Postage Impressions) will need to use their modified Indicia artwork or risk postage not making it through the system. If you’re unsure what this means, then a rough translation is that if you’re producing a bulk mailing, you need to use the [...]

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Webmart’s ECMOD Presentation with the Prince’s Trust

by Rich B

Print and Direct Mail’s role in Online Search and Conversion We were invited along to speak at the latest ECMOD Conference in the Business Design Centre in Islington. The topic was one that’s dear to many of our client’s hearts – understanding how print interacts with the other communication channels to ultimately drive sales. Since [...]

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Direct Mail: 6 of the Best Articles and Videos on Printing Brain

by Rich B

We manage the printing and mailing of such a lot of direct mail from the Webmart Yellow Sheds, it’s nice to share as much of our expertise and learning as we can through these web pages. The problem is, once you’re on the site, articles can be difficult to find. Of course, you can always [...]

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Printed Face Paints – Print Innovation that’s Great for Direct Mail

by Rich B

If you’re reading this, you’ll probably know that Direct Mail is a great way to communicate straight to your customers (if you don’t understand the power of Direct Mail yet, why not dive into some of our Direct Mail Tag articles to find out more?). Creating ‘sticky’ content in your Direct Mailing is a great [...]

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Chief Webmarteer’s Direct Mail Presentation from TFM&A Direct Marketing Seminar

by Rich B

We recently visited the Technology for Marketing and Advertising show at Earl’s Court. Chief Webmarteer and MD Simon took to the Direct Marketing stage and presented his ‘A Hairy Yorkshireman on the Direct Mail – 10 Tips to Reduce Costs and Increase ROI‘ presentation. If you missed it (or want to see it again) here’s [...]

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Royal Mail Price Changes: from 2nd April 2012

by Rich B

Here are the main changes Royal Mail have announced which will affect the market from 2nd April 2012. If you use mailing as a significant part of your business, give your local Webmart Print Consultant a call to help you navigate your way through the changes or help with reengineering your print. VAT Changes As [...]

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